What's the future of marketing in the VUCA world? Roman Hirsbrunner paints the picture of a promising future for both agencies and clients. His advices? Find the best system to allocate potential, form project teams rather than client teams, have your employees identify themselves with their employer, plan your resources to track down maximum potential, ask "how?" rather than "what?" and forget your success principles.

Roman Hirsbrunner is the CEO und co-owner of the communication agency Jung von Matt/Limmat AG.