19.10.2011

Jung von Matt/Limmat: Obermutten. A little village goes global.

Three weeks ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now some fifty million people around the world have either read about or heard of Obermutten. Media reports about the village have appeared in over twenty countries. Obermutten even made it into the main news programme in South Korea.

It all began with a newly created village Facebook page. The local mayor made a remarkable promise in the first video posted on the page: Just click on “like,” and your profile picture will be posted on the Commune’s official notice board.  In no time at all, the board was completely covered with fans. In order to deal with the flood of inquiries from fans, it was necessary to resort to hang up the profile pictures on barn walls in the village. In the meantime, the community has increased to over 7’500 fans.

At regular intervals, pictures of new fans are added to the already posted profile pictures so people can meet up again and tag their photos. This tiny Swiss mountain village owes its newfound fame to a Graubünden department of tourism campaign in cooperation with the Swiss communication agency Jung von Matt/Limmat.

With the Obermutten campaign, the Swiss holiday destination Graubünden spotlights one of the treasures among its many mountain villages and makes one thing clear: little and lovely holiday destinations nestled among the mountains of Graubünden await you, offering guests unique and personal service. 

Obermutten on Facebook.

Graubünden Tourism:
Gaudenz Thoma (CEO)
Gieri Spescha (Head of Corporate Communication)
Mike Frei (Brand Management)

Jung von Matt/Limmat:
Livio Dainese, Fernando Perez (Creative Directors)
Samuel Christ, Alain Eicher (Copywriters)
Cyrill Hauser (PR & Consulting)
Maurus Zehnder (Art Director)
Laura Grümann, Bettina Veith (Graphic Designers)
Erasmo Palomba (Art Buying)
Jyri Pasanen (Camera)

your contact person at Jung von Matt/Limmat:
Alexander Jaggy, tel.: 044 254 66 00 or e-mail: alexander.jaggy@jvm.ch