Creativity: the "Formula 1 rule" - away from the racing line.

In motor sport there is an ideal line. It is the line on which a driver can complete the course in the quickest and safest way possible. This line is ideal in the truest sense of the word, and is therefore used by everyone. It only has one small disadvantage: if you stay on the racing line, you can't overtake. If you want to overtake, you have to move off the racing line. The same applies to communication: to attack, you have to move away from this line and choose an unusual and surprising method to communicate your material.

 

Epica 2011

Silver. Direct Marketing, Cat. 31 Social Networks. Graubünden Ferien "Application for Citizenship"
Silver.
Press, Cat. 17 Footwear & Personal Accessories. Vögele Shoes "Box Models Campaign"

Eurobest 2011

Bronze. Outdoor, Cars & Automotive Services. Mercedes-Benz "Brake Assist Plus"

Shortlist.
Print, Cars & Automotive Services. Mercedes-Benz "Brake Assist Plus"
Shortlist. Craft, Print & Poster, Photography. Mercedes-Benz "Brake Assist Plus"
Shortlist. Interactive, Fast Moving Consumer Goods. Migros "Live from the Hen House"

ADC Europe 2011

Nomination. Any other. Caritas "One Minute of Silence"

Cannes 2011

Bronze. Outdoor. Mercedes-Benz" Bremsköpfe "

One Show Interactive

Silver Pencil. Integrated Branding Campaign - Online. Caritas "One Minute of Silence"

D&AD

Nomination/Grey Pencil. Digital Brand Expression. Caritas "One Minute of Silence"

Clio 2011

Silber. Print. Mercedes-Benz "Bremsköpfe"
Silber. Innovative Media. Caritas "One Minute of Silence"
Bronze. Interactive. Caritas "One Minute of Silence"

Goldbach Crossmedia and Social Media Award

Social Media Award

Sieger. Branding. Migros "M-Budget WG"

Shortlist. Swisscom "Open Air Buddy"
Shortlist.
Migros "Migipedia"

Crossmedia Award

Silber. Migros "Migipedia"
Bronze. Migros "M-Budget WG"

Shortlist. Migros "The Return of the Chicken"
Shortlist. Caritas "One Minute of Silence"

ADC Germany 2011

Bronze. Digital Media - Digital Campaigns. Mercedes-Benz "Bremsköpfe"

Bronze. Dialogmarketing - Crossmediale Kampagnen. Mercedes-Benz "Bremsköpfe"

Bronze. Promotion - Aktivitäten. Mercedes-Benz "Bremsköpfe"

Best of Swiss Web 2011

Master. Migros "Migipedia"

Gold. Online Marketing. Migros "Migipedia"
Gold. Digital Performance Campaigns. Migros "Migipedia"
Gold. Digital Branding Campaigns. Migros "Chocolate und die wilden Hühner"

Silber. Technology. Migros "Migipedia"
Silber. Digital Branding Campaigns. Migros "M-Budget WG"
Silber. Digital Performance Campaigns. Migros "M-Budget WG"

Bronze. Innovation. Migros "Migipedia"
Bronze. Creation. Migros "Migipedia Self Ad Banner"
Bronze. Creation. Migros "Chocolate und die wilden Hühner"

Shortlist. Online Marketing. Caritas "One Minute of Silence"
Shortlist. Innovation. Migros "Chocolate und die wilden Hühner"
Shortlist. Online Marketing. Swisscom "Bye Bye Hotel Mama"
Shortlist. Innovation. Swisscom "Open Air Buddy"

ADC Switzerland 2011

Gold. Digital. Caritas "One Minute of Silence"
Gold. DM & Promo. Caritas "One Minute of Silence" 

Silber. Creative Media. Caritas "One Minute of Silence"
Silber. Digital. Migros "Migipedia" Digital

Bronze. Anzeigen. Migros M-Budget "Günstigst"
Bronze. Creative Media. TUI "Facebook Other Places" 
Bronze. Graubünden "Rammbock" Digital
Bronze. Digital. Migros "M-Budget WG"
Bronze. Digital. Swiscom "Open Air Buddy"
Bronze. DM & Promo. Mikros "Chocolate und die wilden Hühner" 
Bronze. DM & Promo. Migros "M-Budget WG"
Bronze. Film. Migros M-Budget "Günstigst"
Bronze. Plakate. Max Shoes "Max Women"

Shortlist. Ambient. Migros M-Budget "Billige Plätze"
Shortlist. Art Direction. Mercedes-Benz "Shining Lights" 
Shortlist. Creative Media. Graubünden "Rammbock" 
Shortlist. Digital. Mikros "Chocolate und die wilden Hühner"
Shortlist. DM & Promo. Graubünden "Bbbb... Bündnerfleisch" 
Shortlist. DM & Promo. Mikros "Migipedia Zeit für neue Ideen" 
Shortlist. DM & Promo. Sky-Frame "Pantomimen" 
Shortlist. Foto und Illustration. Vögele"Boxmodels" 
Shortlist. Gesamtkampagne. Migros "M-Budget"
Shortlist. Plakate. Migros M-Budget "Günstigst"
Shortlist. Radio. Waser "Geschrieben hört es sich besser an"
Shortlist. Text. Mercedes-Benz "Textkampagne"

Effie

Rivella International International Bronze
Julius Bär Finanzdienstleistung Shortlist