Digital at heart: internal intelligence, not external hard drives.

Let's take a look at a classical purchasing process from 30 years ago: The commercial (classical media) advertised the product, the buyer obtained information (in the form of specialist literature) about the product, and then usually got advice (by word of mouth) from friends or specialists. He or she then bought the product (from a specialist dealer). The communication channels in this process were separate.

Today, these steps in the process are little more than a few clicks apart: the internet is the advertising platform (websites, banners), the information network (Google, Wikipedia, news sites), the source of advice (blogs, forums, social media such as Facebook) and sales channel (e-commerce) all at once. For this reason, the employees with the greatest digital experience are at the heart of our agency, together with all our experts in strategy, consultancy and creation, dialogue, and digital and public relations – all under one roof at Wolfbachstrasse 19.