Campaigns
A special poster that emphasises the convenience of the smart car. A wheelbase of just 180 cm means there`s always a parking space. the space between two car posters was cleverly used to communicate this advantage by interposing another poster between them.
Special poster
Campaigns
A special poster that is just the same size as a parking space for a Smart car. Special posters with tear-off parking spaces were put up where there was a shortage of parking spaces in the centre of town.
Parking lot
Campaigns
The visual installed at the see-through towers of different smart dealerships, served to illustrate the fact that the shape of a brain and a smart are identical.
Brain