smart The Gas Can Blues

  • The Gas Can Blues

    A commercial that highlighted the fuel economy of the Smart CDI very dramatically, the Gas Can Blues was sparked off by fuel consumption of just 3.3 litres per 100 kilometres.

Other campaigns

Special poster
Campaigns

smart Special poster

A special poster that emphasises the convenience of the smart car. A wheelbase of just 180 cm means there`s always a parking space. the space between two car posters was cleverly used to communicate this advantage by interposing another poster between them.

Special poster
Parking lot
Campaigns

smart Parking lot

A special poster that is just the same size as a parking space for a Smart car. Special posters with tear-off parking spaces were put up where there was a shortage of parking spaces in the centre of town.

Parking lot
Brain
Campaigns

smart Brain

The visual installed at the see-through towers of different smart dealerships, served to illustrate the fact that the shape of a brain and a smart are identical.

Brain