Campaigns
smart Parking lot
A special poster that is just the same size as a parking space for a Smart car. Special posters with tear-off parking spaces were put up where there was a shortage of parking spaces in the centre of town.
Parking lot
Campaigns
A special poster that is just the same size as a parking space for a Smart car. Special posters with tear-off parking spaces were put up where there was a shortage of parking spaces in the centre of town.
Parking lot
Campaigns
A commercial that highlighted the fuel economy of the Smart CDI very dramatically, the Gas Can Blues was sparked off by fuel consumption of just 3.3 litres per 100 kilometres.
The Gas Can Blues
Campaigns
The visual installed at the see-through towers of different smart dealerships, served to illustrate the fact that the shape of a brain and a smart are identical.
Brain